Vision

Honouring the flame within by embracing women of different body types, through unique fashion designs crafted from high-quality and diverse African inspired printed fabrics.

 

MEFIRE - Your Printwear Moment

MEFIRE is about nurturing the fire within you. It is about walking the courageous part of loving and integrating all parts of yourself so as to experience the beauty of your own wholeness. At the core of MEFIRE, is a deep-routed love for bold, bubbly and colorful Afrocentric prints rendered in beautiful and unique well-fitting designs. Detailed finishing and comfort is a crucial part of our brand. Feminine Elegance and Playfulness is what we embody.

  

Womxn Who Wear Us

• the woman who likes unique designs & ravishing prints
• the woman who radiates elegance and class effortlessly
• the woman who invests in special pieces instead of fast fashion
• the woman who invests in well made lasting garments
• the woman who values quality, transparency & accountability in the supply chain
• the woman who embraces growth while honoring where she is in her journey

 

What makes us unique

Slow, Conscious and Sustainable Fashion

• All our print designs are developed in-house
• All designs are offered in two body shapes: H and X 
• For the X-figure we developed an in-house size chart based on real data obtained from women of African origins
• All designs are made & cut-to-order using customised makers prepared to efficiently minimise fabric wastage
• We only use certified high-quality fabrics from environmentally friendly and socially responsible production facilities, compliant with Oeko Tex standards and REACH regulations
• We only print and dye what we need. All our fabrics are custom printed (using eco-friendly, energy, and water-saving digital printing) and dyed in Italy. 
• All our garments are handmade transparently and fairly in Germany by professionally trained tailors, multi-skilled across fabrics and sewing machines, meeting high-quality standards
• Each piece is made with Love, Passion, and Precision

 

Mission

Getting you the right Fit & Feel is our mission. We are constantly thinking of sustainable ways to create superior designs in diverse high-quality printed fabrics suiting women of different body types